Privacy Policy

How Bondo® Collects Information

When you visit our official store, we collect information in three ways: directly from you when you fill out forms or sign up for updates, automatically through your device and browser as you navigate our auto body filler and wood filler collections, and from third parties like Amazon’s affiliate tracking system when you click through to purchase products.

Information You Provide Directly

If you subscribe to our newsletter or reach out through our contact form, you share your email address and any message content voluntarily. We use this to respond to your questions about Bondo body filler application techniques, product recommendations for specific repair projects, or updates on new filler formulations.

Information Collected Automatically

Our site gathers device type, browser version, IP address, pages viewed, time spent on each product page, and referring URLs. This helps us understand which filler products — whether our original polyester formula or specialty glazing putties — draw the most interest and how visitors move between our car body filler and wood filler categories.

Information from Third Parties

As an Amazon Associates participant, we receive anonymous tracking data when you click affiliate links and purchase products. Amazon shares commission confirmation and aggregate sales trends but never your personal account details or purchase history.

How Bondo® Uses Your Information

We process the data we collect to operate this affiliate store, improve your browsing experience, fulfill email subscriptions, analyze which body filler or wood filler guides receive the most traffic, and comply with legal obligations. We never sell your personal information to third parties for their independent marketing use.

Specifically, we use your information to send newsletter updates about new Bondo product lines or repair technique articles if you opted in, respond to inquiries about filler selection or application methods, monitor site performance and fix technical issues, understand visitor interest in different repair categories, and maintain records required by affiliate program agreements or consumer protection laws.

Cookies and Tracking Technologies Bondo® Uses

Our site uses cookies — small text files stored on your device — to recognize returning visitors, remember preferences, track affiliate referrals, and measure site usage. We deploy three types: essential cookies that enable core site functions like secure form submission, analytics cookies that count visits and popular pages through services like Google Analytics, and advertising cookies that track affiliate link clicks and attribute Amazon purchases to our referrals.

Managing Your Cookie Preferences

Most browsers let you block or delete cookies through their settings menu. Rejecting all cookies may prevent you from accessing certain features, such as our product comparison tools or saved searches, but will not stop you from browsing product pages or reading repair guides. To opt out of Google Analytics specifically, install the Google Analytics Opt-out Browser Add-on. To limit interest-based advertising across sites, visit the Digital Advertising Alliance’s opt-out page or adjust your device’s ad tracking settings.

How Bondo® Shares Your Information

We share data only with service providers who help operate our affiliate store, with Amazon as part of the Associates program structure, and when required by law. We never rent or sell your personal information to unrelated third parties for their own marketing campaigns.

Service Providers

We work with email delivery platforms to send newsletters about new wood filler formulations or auto body repair tips, web hosting companies to keep the site running, and analytics tools to measure visitor engagement with filler product pages. These partners access data only to perform their contracted services and are contractually prohibited from using it for other purposes.

Affiliate Partners

When you click an Amazon affiliate link, Amazon receives your IP address, device details, and browsing activity on their platform. We receive anonymized commission reports but cannot see which specific products you purchased or link a purchase back to your identity.

Legal Requirements

We may disclose information if compelled by subpoena, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect our rights, investigate fraud, enforce our Terms and Conditions, or respond to an emergency involving danger to any person.

How Bondo® Protects Your Data

We implement administrative, technical, and physical safeguards designed to protect the information we collect. Our hosting infrastructure uses SSL encryption for data transmission, we restrict employee access to personal information on a need-to-know basis, and we review our security practices regularly. However, no internet transmission or electronic storage method is completely secure, so we cannot guarantee absolute protection against unauthorized access or data breaches.

Your Privacy Rights

Depending on where you live, consumer privacy laws grant you specific rights over your personal information. Below we outline the rights available to all users, followed by additional protections under the European Union’s General Data Protection Regulation (GDPR), California’s Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), and similar frameworks in Virginia, Colorado, Connecticut, and Utah.

Rights Available to All Users

Every visitor to our Bondo store may request to know what personal information we hold, ask us to delete it (subject to legal retention requirements), opt out of promotional emails by clicking “unsubscribe” in any newsletter, and contact us with questions about this Privacy Policy.

GDPR Rights (European Union Residents)

If you are in the EU, you have the right to access the personal data we process about you, request correction of inaccurate data, request deletion (the “right to be forgotten”) unless we have a legal basis to retain it, object to processing based on legitimate interests (such as direct marketing), request that we restrict processing while a dispute is resolved, receive your data in a portable format, and withdraw consent at any time where processing relies solely on consent. You also have the right to lodge a complaint with your national data protection authority if you believe we have violated GDPR.

CCPA/CPRA Rights (California Residents)

California law grants you the right to know what personal information we collect, use, disclose, and sell (we do not sell personal information), request deletion of your personal information subject to exceptions, opt out of the sale of personal information (not applicable here, as we do not sell), opt out of sharing for cross-context behavioral advertising, and not be discriminated against for exercising these rights. The CPRA also introduces rights to correct inaccurate information and limit use of sensitive personal information, though we do not collect sensitive categories such as Social Security numbers or precise geolocation.

VCDPA, CPA, CTDPA, and UCPA Rights (Virginia, Colorado, Connecticut, and Utah Residents)

Similar to California, these states provide the right to confirm whether we process your personal data and access that data, correct inaccuracies, delete your personal information, obtain a portable copy in a usable format, and opt out of targeted advertising, the sale of personal data (again, we do not sell), or profiling in furtherance of decisions that produce legal or similarly significant effects. Each state’s law includes narrow exceptions where these rights do not apply, such as when data is necessary to complete a transaction you requested or to comply with legal obligations.

How to Exercise Your Rights

To submit a privacy request — whether under GDPR, CCPA, or another framework — email us at the address below with “Privacy Request” in the subject line. Describe the right you wish to exercise and provide enough information for us to verify your identity, such as the email address you used when contacting us or subscribing. We will respond within 30 to 45 days depending on the applicable law and the complexity of your request. If we need additional time or information to verify your identity or locate your data, we will notify you. We do not charge a fee for the first request in a 12-month period, though we may charge a reasonable fee or refuse a request that is manifestly unfounded or excessive.

Children’s Privacy Under COPPA

Our Bondo affiliate store is not directed to children under 13, and we do not knowingly collect personal information from anyone under that age. Body filler and wood filler products are intended for adult use or supervised teen projects. If we learn that we have inadvertently gathered data from a child under 13, we will delete it promptly. Parents who believe their child has submitted information to us should contact us immediately so we can remove it.

Third-Party Links on the Bondo® Store

Our site includes links to Amazon product pages, other retailers’ websites, and external resources about auto body repair or woodworking techniques. We are not responsible for the privacy practices or content of these third-party sites. Each operates under its own privacy policy, which may differ significantly from ours. We encourage you to review their policies before sharing personal information on any external site.

International Data Transfers

We operate primarily in the United States, and the information we collect is stored on servers located within the U.S. If you visit our site from the European Union or another jurisdiction with data protection laws that differ from U.S. standards, your information will be transferred to, stored, and processed in the United States. By using our site, you consent to this transfer. We rely on standard contractual clauses or other approved mechanisms where required to ensure adequate protection for data transferred internationally.

How Long Bondo® Retains Your Data

We keep personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with legal, accounting, or reporting requirements. Email addresses on our newsletter list remain active until you unsubscribe. Contact form submissions are retained for customer service records and typically deleted after two years unless an ongoing inquiry requires longer retention. Analytics data is aggregated and anonymized after 26 months, at which point individual visit records are no longer identifiable. Affiliate tracking cookies expire according to Amazon’s policy, generally 24 hours after the click. When retention is no longer justified, we securely delete or anonymize the data so it can no longer be associated with you.

Email Communications from Bondo®

If you subscribe to our newsletter, we will send periodic updates about new Bondo wood filler products, auto body repair techniques, or featured Amazon deals on filler accessories. Each email includes an “unsubscribe” link that immediately removes you from the list. We do not send unsolicited promotional messages to addresses harvested from other sources, and we never share our subscriber list with third parties for their independent marketing. You may continue to receive transactional emails — such as responses to contact form inquiries — even after unsubscribing from promotional newsletters, since those messages are necessary to fulfill your requests.

Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals to websites, requesting that the site not track the user’s activity. Currently, there is no industry-wide standard for how websites should respond to DNT signals, and we do not alter our data collection practices when we detect a DNT signal. You can still control cookies and tracking through your browser settings or the opt-out tools described in the Cookies and Tracking Technologies section above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect new legal requirements, changes in our data practices, or improvements to transparency. When we make material changes, we will post the revised policy on this page and update the “Last Updated” date at the top. If the changes significantly affect how we use or share your information, we may also notify active newsletter subscribers by email. Your continued use of our Bondo store after the updated policy takes effect constitutes acceptance of the changes. We encourage you to review this page periodically to stay informed about how we protect your privacy.

Contact Bondo® About Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to report a concern about how we handle your data, please reach out using the contact information below. We will respond to privacy inquiries within 30 to 45 days, depending on the nature of the request and applicable legal deadlines.

For privacy-related requests specifically — such as access, deletion, or correction requests under GDPR, CCPA, or other consumer privacy laws — please include “Privacy Request” in your email subject line and provide the details described in the “How to Exercise Your Rights” section above.

Last Updated: 2026-08